Copy & Coffee | Food Copywriter, Internet Marketing, Website Development

Family Recipe for Rendang

All Malaysians, Muslim or non-Muslim alike, look forward to eating rendang when Hari Raya, or Eid celebrations, arrive. If during Eid you get invited to a Malaysian open house that doesn’t have rendang, either a) you have arrived too late, or b) somebody is hiding it for themselves (I’d check their pockets to make...

Posted by Lisa on Sep 8, 2011 | 0 comments

5 Things You Probably Didn’t Know About Maca...

I’ve been dying to make macaroons for a while now. This desire all started when in my website work for Strudels, I came across pictures of their delicious macaroons. And I thought to myself, “How hard can that be?” (Note: This is pretty much how all my cooking disasters start, but I never...

Posted by Lisa on Aug 21, 2011 | 2 comments

Tom Yam Grows on Trees (& Other Great Discove...

Once, a friend of mine was walking around our garden when she came across our limau purut (kaffir lime) plant. She grabs my arm excitedly and exclaims, “Lisa, Lisa, this tree smells like tom yam!” Indeed, one of the main ingredients of Thailand’s famous hot fiery soup, tom yam, is kaffir lime leaves. The...

Posted by Lisa on Jul 20, 2011 | 0 comments

Dim Sum Happiness

Right, so I attempted to make dim sum for the first time last week. I love dim sum, and I thought, how much harder can it be from making popiah (spring rolls)? Apparently, quite hard. Here’s the, umm, success of my dim sum making endeavours. And yes, that photo has been edited on Instagram — so in reality it...

Posted by Lisa on Jul 1, 2011 | 0 comments

Stir Up Their Senses

As a restaurant, you have two choices on how to think of your website. You can think of your website as an information page, where visitors can find out information about you. Or, you can think of your website as the best salesman you’ve got, working for you 24 hours a day, 365 a year. And yes, even on public holidays,...

Posted by Lisa on Feb 24, 2011 | 0 comments

Sep 08, 11

5 Things You Probably Didn’t Know About Macarons

Aug 21, 11

Tom Yam Grows on Trees (& Other Great Discoveries)

Jul 20, 11

Jul 01, 11

Feb 24, 11

Dim Sum Happiness

Posted by Lisa on Jul 1, 2011

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5 Things You Probably Didn’t Know ...

Posted by Lisa on Aug 21, 2011

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Tom Yam Grows on Trees (& Other Gre...

Posted by Lisa on Jul 20, 2011

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3 Tips On How Not to Make A Horrifically...

Posted by Lisa on Aug 10, 2011

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Pad Thai – Best Served Fresh

Posted by Lisa on Mar 11, 2011

3 Tips On How Not to Make A Horrifically Bad Restaurant Website

Aug 10, 11

Posted by Lisa in Restaurant Marketing

I recently came across an article by Farhad Manjoo on Slate, “Overdone: Why are Restaurant Websites So Horrifically Bad?” I couldn’t help but laugh because so much of what he says is true. While other industries seem to be employing the latest practices of internet marketing and website optimisation,...

The Formula One Branding Strategy to Become #1

Apr 21, 11

Posted by Lisa in Restaurant Marketing

The weekend before last, I was at Sepang International Circuit for the Malaysian leg of Formula 1. I wouldn’t call myself a die-hard fan, but I have been following the sport since my college years. So I was super excited when I scored free grandstand tickets this year, which is a definite upgrade from the hillside student...

Pad Thai – Best Served Fresh

Mar 11, 11

Posted by Lisa in Travel Adventures

The cute young man smiles, a little bit shy and also a little bit bemused by the video camera I have pointed at him as he cooks my shrimp Pad Thai with the kind of deft expertise that would have me consider marrying him. The other girl servers giggle. The Pad Thai stall can be found tucked in an alley about 20 metres from the first...

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Family Recipe for Rendang

5 Things You Probably Didn’t Know About Maca...

Tom Yam Grows on Trees (& Other Great Discove...

Dim Sum Happiness

Stir Up Their Senses

Recent From Cooking Experiments