Brewing Good Copy

Anne Morrow Lindbergh, an American author and aviator, once said: “Good communication is as stimulating as black coffee, and just as hard to sleep after”.

I like to think that copywriting is much the same. Copywriting, after all, is communication. A good dose of strong copy can stimulate action from driving sales to changing opinions and sparking movements.

It’s also strong enough to create a lasting influence which makes it “hard to sleep after reading”!

Imagine if your words — from emails to websites, social media to print media — had that effect. How would that boost your business or cause?

Unfortunately, copywriting is often abused, misused or misunderstood — and this can make your copy lose its stimulating power. Your marketing could end up sounding “too cheesy”, “too pushy” or “too sale-sy”.

This might not be a problem if you’re only interested to make sales.

But, if your other goals include living your passion, improving lives, creating positive change or making a difference, then you need communication which authentically connects with your target audience.

An Authentic Connection with Clarity & Purpose

Marketing should never have to feel “icky” — not for you, not for the reader.

I also believe that the most effective marketing is when the message authentically flows from your passion to the reader’s best interests with clarity and purpose.

If you’re a driven entrepreneur or changemaker, I have no doubt that you’ve been able to influence others by the presence of your sheer passion alone. Thing is though, running a business is time consuming. Unfortunately, you cannot do everything, be everywhere, or talk to everyone. In order to expand your business (and keep your sanity) you need to translate your passion into influential marketing materials.

That’s where I come in.

My service is to first and foremost listen to you, empathise with the purpose of your business or cause, and connect with your passion. Once I have that under my skin, I write your message using the best practices of copywriting and marketing to create an irresistible influence that has your target audience twitching to take your call to action.

And that, is the essence of Copy & Coffee.

My Experience

Hi, my name is Lisa. Officially, I’m a copywriter.

Personally though, I like to think myself more as an activist with a pen (well, an activist with a keyboard, but pens are so much more nostalgic and romantic, don’t you agree? )

Anyhow, my journey into copywriting wasn’t a straight path. In university I studied science, driven by the curiosity of how nature works and immersed in the world of science fiction. Not long into my science career, it became pretty evident that I was more interested in the “fi” of sci-fi, and not so much the “sci”.

Dropping the white lab coat, I set out to follow my heart, which included pursuing social work, freelance writing, and moonlighting as a singer-songwriter. At first it was a bit of a mess. Between the three activities, I was wearing myself down pretty thin. Stressed, overworked and losing sleep, my health plummeted.

Forced to Put Activism on the Back Burner, I Picked Up the Pen

The doctors told me I had lupus. I had to quit my job as a social worker and drop the moonlight gigs. The only thing I could do from home was pick up more freelance writing. At least it was a passion that kept me going.

I worked my way up until I became full-time editor of an entertainment magazine called FACES. By then, my health had improved. After a year as Editor, a friend emailed me a job advertisement for an internet marketing copywriter position. The ad had a particular line that caught my eye, which said, “looking for driven creative people from entrepreneurs, to social workers and musicians”. It felt perfect. Despite not having any copywriting experience, I applied.

The Pen is Mightier Than the Sword

To my own surprise, I got the job at MindValley. And a whole new world opened up for me. I discovered the art of activism through writing. I gained first-hand experience of how “the pen is mightier than the sword”.

The experience at MindValley became one of the greatest and best learning curves of my life. I learned the power of copywriting and the ins and outs of internet marketing. I wrote copy that achieved million dollar launches, and I also learned hand-in-hand what doesn’t work and how to improve. In my second year there I became Chief Copywriter, leading and training a team of copywriters as MindValley expanded.

As I learned how to wield the mighty pen of activism, I began to personally apply these skills to my musical passions and social causes I believed in. The more results I saw, the more I wanted to help others do the same.

An Activist with a Pen… at Your Service

What I’ve learned from my long journey is this: I am far better and certainly much more skilled at wielding a pen than I am at wielding a sword (and we can safely ignore my dancing skills).

That’s why I want to help passionate individuals and visionary businesses like you spread your message. With my collective experience in writing, copywriting, media and public relations, internet marketing, blogging and social media marketing, I can help translate your passion into influential marketing materials.

Most importantly, I know what it’s like to be driven by a message you believe in. To want to live your passion. To want to make a difference through your skills, vocation or product. I also know how important it is to be able to do so joyously (without burning out or losing your health).

So if you’re looking for an experienced copywriter with the skills to make sales and the passion to make a difference, just contact me below. I will be excited to help you authentically connect with your target audience, spread your influence, and boost your business.

Peace,
Lisa Zahran

Testimonials

Working with Lisa is a pleasure. Not only does she deliver high quality work, ALWAYS on time, but boy does she sell.

Her entertaining, educational, fresh and straight-to-the-point style will not only deliver huge value to your marketplace but will make you rich. We used Lisa’s writing to sell over 3 million dollars in a very competitive industry in a very short period of time.

No matter if you need emails written, sales copy or just a brochure, Lisa will go the extra mile to deliver what’s important… RESULTS.

~ Juan Martitegui, COO, MindValley LLC“

Impressive quality of writing, terrific style, audience focused and innovative thinking – that’s Lisa’s communication capability.

She did exactly what we needed and was not afraid to make some other suggestions on areas for improvement.

Lisa did a great job, at a great price and we will be using her services in the future for our self as well as recommending her to our clients.

~ Max, E-marketing Executive, SMM Education Group

“From the get-go, Lisa was very quick to understand the brand, what we stood for and how we’d like to communicate those brand values to our customers. She came prepared with a list of possible campaign ideas and story angles, which was refreshing and a joy to see.

What I especially liked about her ideas was that she has a grounded and balanced perspective between what works in creative copywriting and what works to achieve the business objectives.

Lisa is pleasant, friendly, approachable and very efficient. She’s open to suggestions and discussion to ensure the work is done right. She works fast on the articles and presents them early so there is enough buffer time for revisions.

She also showed great initiative on updating the copy for the wedding section on the website, which wasn’t part of the work scope, and she did such a great job too. Thanks!”

~Ben Foo, Managing Director, Cupcake Chic Sdn. Bhd

Lisa is an amazing copywriter that easily understands the needs of my business and my projects. I am always at awe on how easy is to work with her. The work that I always received from Lisa is very professional and on time, simply amazing. I recommend Lisa to anyone looking to find excellent results with their written materials”

~ Katalina Ramirez, Marketing eBiz Canada.

Here’s online marketing’s dirty little secret… It’s the words on the page, not the flashy graphics that create mega- successful web marketing campaigns.

Lisa is my gun-for-hire when I want my website to actively become a revenue stream. Not only is she sharp and an insider to the underground world of internet marketing, her persuasive words and on-the-ball strategic insights make her an utter pleasure to work with. If you want to go from online presence to online income, then Lisa is the expert you should hire.”

~ Kenneth Yu, The “Puppet Master”, Puppet String Marketing

Lisa is definitely good at what she does. She’s a perfectionist so you can expect the best. She’s very thorough and will proofread and edit and re-edit until she’s happy with her work and you definitely will be too! Lisa allows her client to shine through following in-depth interviews and research. Her work is honest and beautiful.

~Soraya, Musician, The Impatient Sisters

Contact

Interested in copywriting that authentically connects with your target audience, spreads your influence, and boosts your business?