Hi, my name is Lisa. Officially, I’m a copywriter.
Personally though, I like to think myself more as an activist with a pen (well, an activist with a keyboard, but pens are so much more nostalgic and romantic, don’t you agree? 
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Anyhow, my journey into copywriting wasn’t a straight path. In university I studied science, driven by the curiosity of how nature works and immersed in the world of science fiction. Not long into my science career, it became pretty evident that I was more interested in the “fi” of sci-fi, and not so much the “sci”.
Dropping the white lab coat, I set out to follow my heart, which included pursuing social work, freelance writing, and moonlighting as a singer-songwriter. At first it was a bit of a mess. Between the three activities, I was wearing myself down pretty thin. Stressed, overworked and losing sleep, my health plummeted.
The doctors told me I had lupus. I had to quit my job as a social worker and drop the moonlight gigs. The only thing I could do from home was pick up more freelance writing. At least it was a passion that kept me going.
I worked my way up until I became full-time editor of an entertainment magazine called FACES. By then, my health had improved. After a year as Editor, a friend emailed me a job advertisement for an internet marketing copywriter position. The ad had a particular line that caught my eye, which said, “looking for driven creative people from entrepreneurs, to social workers and musicians”. It felt perfect. Despite not having any copywriting experience, I applied.
To my own surprise, I got the job at MindValley. And a whole new world opened up for me. I discovered the art of activism through writing. I gained first-hand experience of how “the pen is mightier than the sword”.
The experience at MindValley became one of the greatest and best learning curves of my life. I learned the power of copywriting and the ins and outs of internet marketing. I wrote copy that achieved million dollar launches, and I also learned hand-in-hand what doesn’t work and how to improve. In my second year there I became Chief Copywriter, leading and training a team of copywriters as MindValley expanded.
As I learned how to wield the mighty pen of activism, I began to personally apply these skills to my musical passions and social causes I believed in. The more results I saw, the more I wanted to help others do the same.
What I’ve learned from my long journey is this: I am far better and certainly much more skilled at wielding a pen than I am at wielding a sword (and we can safely ignore my dancing skills).
That’s why I want to help passionate individuals and visionary businesses like you spread your message. With my collective experience in writing, copywriting, media and public relations, internet marketing, blogging and social media marketing, I can help translate your passion into influential marketing materials.
Most importantly, I know what it’s like to be driven by a message you believe in. To want to live your passion. To want to make a difference through your skills, vocation or product. I also know how important it is to be able to do so joyously (without burning out or losing your health).
So if you’re looking for an experienced copywriter with the skills to make sales and the passion to make a difference, just contact me below. I will be excited to help you authentically connect with your target audience, spread your influence, and boost your business.
Peace,
Lisa Zahran