I recently came across an article by Farhad Manjoo on Slate, “Overdone: Why are Restaurant Websites So Horrifically Bad?” I couldn’t help but laugh because so much of what he says is true. While other industries seem to be employing the latest practices of internet marketing and website optimisation,...
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The weekend before last, I was at Sepang International Circuit for the Malaysian leg of Formula 1. I wouldn’t call myself a die-hard fan, but I have been following the sport since my college years. So I was super excited when I scored free grandstand tickets this year, which is a definite upgrade from the hillside student...
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As a restaurant, you have two choices on how to think of your website. You can think of your website as an information page, where visitors can find out information about you. Or, you can think of your website as the best salesman you’ve got, working for you 24 hours a day, 365 a year. And yes, even on public holidays, when...
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